Media trip in Cluj, Romania – behind the scenes (part 1)

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Throughout the last week of March I had a media trip in the wonderful and picturesque city of Cluj, Romania. The city is located in the midst of Transylvania and, as most tourists, Romanian and foreign alike, already know, it’s filled to the brim with loads of hot spots, not to mention the surrounding areas.

I was in Cluj with work, promoting a unique diabetes type 2 prevention program for kids in Romania, ‘inCerc’. The program aims to reduce the risk of diabetes type 2 development in a targeted group of pupils 10 to 12 years of age, as it’s been scientifically proved that this is the ideal age frame for substantial lifestyle changes, such as dietary or physical activity related changes.

Promotional roads lead to television studios, such as the local Romanian National Television Channel studio, as well as radio stations and face-to-face meetings with journalists and local influencers. Fun and enticing, as you can see for yourself 🙂

Ah, and don’t forget – book a trip to Cluj asap 🙂