Andreea

Posts by Andreea

Media trip in Cluj-Napoca for Programul înCerc – interviews time!

Tweet Last week we had a 3 day media trip in Cluj-Napoca, meeting up with journalists and members of the media, KOLs who helped us propagate Programul înCerc since its launch in this beautiful city, in 2018. The first day was allotted to radio interviews – at Radio Romania Cluj and EBS Radio, whilst Friday, […]

Gourmet-Food.ro, our eCooking and healthy lifestyle project, is HERE!

Tweet The other day, we held out another photo session for the launch of www.gourmet-food.ro, our new eCooking and lifestyle project, which I am happily curating in terms of MarCom services. Gourmet-Food.ro was set up as a fun and savory collab between Cristian, my business partner, and two of his former MasterChef Romania 2019 fellow […]

Having fun at E! People’s Choice Awards 2019

TweetI’ve long been a fan of NBCUniversal and Comcast, ever since my journalist days. So the other day, when E! held a local party for E! People’s Choice Awards 2019 in Bucharest, Romania I was there 🙂 And accompanied by some talented cooks, former MasterChef Romania 2019 contestants. A very glitz & glam affair, I […]

Quotes about entrepreneurs I abide by

TweetJust for fun and for whom it may concern (sic!), here’s a short collection of entrepreneur quotes I particularly like: “You have to see failure as the beginning and the middle, but never entertain it as an end.” -Jessica Herrin, founder and CEO of Stella & Dot “Don’t get distracted. Never tell yourself that you […]

Life lessons learned by watching Game of Thrones

TweetWhether you’re into fantasy series or not, one must admit that there is – and always will be – something addictive about Game of Thrones. The series ended this year, however the lessons still remain. I’ve actually tried to derive some future advice to follow from the George R.R. Martin masterpiece — and here’s my […]

Why every business needs a healthy business plan

TweetGood management requires setting specific objectives and then tracking and following up. I’m surprised how many existing businesses manage without a plan. How do they establish what’s supposed to happen? In truth, you’re really just taking a short cut and planning in your head–and good for you if you can do it–but as your business […]

Rebranding your business – the right way to go

TweetWhen you don’t have enough clients, when you want to enter a new market niche, when your image is outdated and doesn’t match your business targets – to name but a few examples, what do you do? Well, the obvious choice would be a rebranding campaign. Many business owners sense there’s a need for change, […]

Behind the scenes – TV and online interviews

TweetOne of the perks of working in MarCom is to be granted behind the scenes preferential access inside video studios for business and lifestyle interviews. In April I accompanied the GLAMI Romania team in Wall-Street.ro studios, for an online interview on GLAMI Fashion (Re)search, a consumer survey on online and offline shopping habits in South-Eastern […]

Training Days – introduction to SEO and online promotion

TweetThese days, myself and my colleague, Cristian Paleologu, Managing Partner Sag Media Communications, are hard at work preparing for a 2 days online marketing and search engine optimization intensive seminar at Confident Business & Training Centre. This opportunity arose, basically, after so many professionals in adjacent fields – Sales, Procurement, even Talent Acquisition and HR […]

Media trip in Cluj, Romania – behind the scenes (part 1)

TweetThroughout the last week of March I had a media trip in the wonderful and picturesque city of Cluj, Romania. The city is located in the midst of Transylvania and, as most tourists, Romanian and foreign alike, already know, it’s filled to the brim with loads of hot spots, not to mention the surrounding areas. […]

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