Well, hi there! Glad you stopped by for a visit! 🙂 Need a good PR or marketer? You landed on the right page (sic!).

I will start introducing myself by saying I am a native Romanian certified English native speaker, with advanced Spanish know-how, intermediary German skills, a lust for everything hi-tech, fin-tech, health-tec, fashion savvy, e-commerce driven, interested in B2B dynamics, specializing in good communication, smart PR and substantially top IQ social media trends.

Professionally speaking, I graduated from the Faculty of Journalism and Mass Communication Studies, majoring in Journalism. After graduation, I took up an MA in Communication Campaigns in PR & advertising.

My publishing and media experience spans over 9 years, throughout which I worked for two of the top media publishing groups in Romania, from editor to editor-in-chief positions: Ringier Romania and Adevarul Holding (for such magazines & newspapers such as Bolero, OK! Romania, Forbes Romania, ForbesLife Romania, Tango, Click! pentru femei, Adevarul, Click!).

In PR, alongside my colleagues from Sag Media Communications, we devised the promotion strategy and handled media relations for international clients, to name but a few:

  • Franke (kitchen appliances manufacturer & distributor)
  • MITON e-commerce group – & (the first e-fashion search engine, home & deco search engine)
  • Dajar (kitchen utensils manufacturer)
  • Zdrovit (beauty products & health supplements manufacturer)
  • VON Consulting (IT recruitment agency)
  • Urgent Cargus (courier company)
  • BFG Packaging (food packaging manufacturer)
  • BIBLOO (top international fashion e-shop)
  • Alexandra Badoi & Andreea Monteiro (Romanian public figures)
  • Atelierul de Teatru (independent theatre company)
  • & La Femme (fashion retailers)
  • Decova Magic Show (artistic events company)
  • Mischa Accesorii (online fashion store)
  • Green Art Line (environmental NGO)
  • SmartEvent (event planning company)
  • To Smile (dental clinic)
  • Butterfly Beauty Center (luxury beauty center)
  • ScentAir Romania (worldwide leader in aroma marketing services)
  • LAPP Romania (worldwide leader in cabling services)
  • We are very proud to have proposed and implemented, since 2017, the communication strategy for Programul “inCerc”, the most complex diabetes prevention program for children in Central and South-Eastern Europe, managed in Romania by Asociatia Medicover.

For all of the above mentioned companies we handled online & offline PR campaigns, resulting not only in prime-time features on the top media channels in Romania & internationally, but also in effective, smart and out-of-the-box brand awareness and individually agreed KPIs.

My online content & marketing production journey began as Content, PR and Social Media Manager for Stilago – Studio Moderna.

Throughout this time, I got the taste of e-mail and performance marketing, which I had the chance to develop as Group Marketing Manager for Click4Fashion.

Overall, I helped launch 3 foreign country operations, contributed to generating revenues past 4 million EUR, introduced the first international branding campaign in Stilago Group, organised 2 anniversary events and 1 Black Friday campaign which raked in over 100,000 EUR, became the social media manager for the top 2 countries in a group of 15, surpassing even Russia.

For BIBLOO Romania, my team and myself ensured 3 separate PR campaigns, including the launch of a private label and a dedicated Black Friday & seasonal holidays TV campaigns between November – December 2017.

For GLAMI Romania, I devised country launch operations, recruited the team of 4 and ensured accomplishment of main 2017 KPI: revenues for partners past 2 million EUR.

E-commerce revenues brought: over 6 million EUR.
Digital marketing campaign budgets handled: over 1 million EUR

In other words or figures, to sum myself up, I have:

  • 9 years experience in media content & publishing
  • 8+ years in digital marketing & sales

Please check out my LinkedIn profile for more info.

What’s new? 🙂 I’m currently in the process of attaining more know-how in circular economy consultancy for retail & e-commerce businesses.

Personally speaking, I love dogs, Malbec wine, catching up with my e-books and my podcasts, good music and mind boggling TV series. I can’t resist a good debate, which my husband & business partner says I take too much to heart. Hey, if there’s ever a time to get feisty about something it’s when you use strong arguments to prove your point!

Enjoy and please drop a line in case you have any questions or business proposals I could help you out with!


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