Behind the scenes – TV and online interviews

One of the perks of working in MarCom is to be granted behind the scenes preferential access inside video studios for business and lifestyle interviews.

In April I accompanied the GLAMI Romania team in studios, for an online interview on GLAMI Fashion (Re)search, a consumer survey on online and offline shopping habits in South-Eastern and Central Europe. The girls talked to the reporter about the inception of the study, as well as tackled how results will be used by the e-fashion search engine to stimulate online shopping in our country. So exciting and useful!

In early May, I was present in Antena 1 TV studios alongside Renee, an ambitious avantgarde designer I have the pleasure of helping out with in terms of online promotion. Renee was featured in ‘Stil de Succes’ section of ‘Neatza cu Razvan si Dani’, the morning TV show with the highest ratings in Romania. Alongside the hosts and stylist Ellida Toma, Renee talked about her latest outfits released as part of a capsule collection entitled MY TREE. The interview was accompanied by a one-of-a-kind fashion showcase, which I had the pleasure of taking some snaps of behind the scenes.

Busy and fruitful days, for which I am grateful.

See below some snaps from the two above-mentioned events:

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