MY WORK
Over the past 8 years, I have been working in marketing & advertising, managing content related issues, PR activities, social media initiatives and also focusing on digital campaigns with international groups, as well as local operations.
I garnered experience in international e-commerce by participating in the launch of operations on foreign markets such as Bulgaria, Slovenia, Hungary, Czech Republic, for which I conducted market studies, offered support in hiring translators and call center team members, implemented brand campaigns via Facebook and Google Ads, as well as gathered substantial insight into some of the main trends – retargeting via e-mail triggers, push notifications, mouse tracking, heat map analyses, exit funnels etcetera.
Highlights from my online marketing experience: I managed 20+ team members from Content, Translations, Social Media, Marketing departments, brought in revenues totaling over 15 million euros, brought more than 600,000 likes for Facebook pages and +50 million people in reach, set up the Social traffic source as a source of +50% of total monthly sales, maintained a healthy balance in website traffic between Organic, PPC and Retargeting/Push.