BIO

Well, hi there! Glad you stopped by for a visit! 🙂 Need a good marketer? You landed on the right page (sic!).

I will start introducing myself by saying I am a native Romanian certified English native speaker, with advanced Spanish know-how, intermediary German skills, a lust for everything hi-tech, fin-tech, health-tech, fashion savvy, e-commerce driven, interested in B2B dynamics, specializing in good communication, smart PR and substantially top IQ social media trends.

Professionally speaking, I graduated from the Faculty of Journalism and Mass Communication Studies, majoring in Journalism. After graduation, I took up an MA in Communication Campaigns in PR & advertising.

My publishing and media experience spans over 10 years, throughout which I worked for two of the top media publishing groups in Romania, from editor to editor-in-chief positions: Ringier Romania and Adevarul Holding (for such magazines & newspapers such as Bolero, OK! Romania, Forbes Romania, ForbesLife Romania, Tango, Click! pentru femei, Adevarul, Click!).

In marketing & advertising, alongside my colleagues from Sag Media Communications, we devised the promotion strategy and handled media relations for international clients, to name but a few:

• Novakid.ro (nr. 1 ESL operator for children aged 4-12 in Europe)
• Franke (kitchen appliances manufacturer & distributor)
• MITON e-commerce group – GLAMI.ro & BIANO.ro (the first e-fashion search engine, home & deco search engine)
• Dajar (kitchen utensils manufacturer)
• Zdrovit (beauty products & health supplements manufacturer)
• VON Consulting (IT recruitment agency)
• Urgent Cargus (courier company)
• BFG Packaging (food packaging manufacturer)
• BIBLOO (top international fashion e-shop)
• Alexandra Badoi & Andreea Monteiro (Romanian public figures)
• Atelierul de Teatru (independent theater company)
• DAMES.ro & La Femme (fashion retailers)
• Decova Magic Show (artistic events company)
• Mischa Accesorii (online fashion store)
• Green Art Line (environmental NGO)
• SmartEvent (event planning company)
• To Smile (dental clinic)
• Butterfly Beauty Center (luxury beauty center)
• ScentAir Romania (worldwide leader in aroma marketing services)
• LAPP Romania (worldwide leader in cabling services)
• We are very proud to have proposed and implemented, since 2017, the communication strategy for Programul “inCerc”, the most complex diabetes prevention program for children in Central and South-Eastern Europe, managed in Romania by Asociatia Medicover.

For all of the above mentioned companies we handled online & offline marketing & advertising campaigns, resulting not only in prime-time features on the top media channels in Romania & internationally, but also in effective, smart and out-of-the-box promotion, sales targets and individually agreed KPIs.

My online content & marketing production journey began as Content and PR Manager for Stilago – Studio Moderna.

Throughout this time, I got the taste of e-mail and performance marketing, which I had the chance to develop as Group Marketing Manager for Click4Fashion.

Overall, I helped launch 3 foreign country operations, contributed to generating revenues past 4 million EUR, introduced the first international branding campaign in Stilago Group, organized 2 anniversary events and 1 Black Friday campaign which raked in over 100,000 EUR (2014), became the social media manager for the top 2 countries in a group of 15, surpassing even Russia.

For BIBLOO Romania, my team and myself ensured 3 separate advertising campaigns, including the launch of a private label and a dedicated Black Friday & seasonal holidays TV campaigns between November – December 2017.

For GLAMI Romania, I devised country launch operations, recruited the team of 4 and ensured accomplishment of main 2017 KPI: revenues for partners past 2 million EUR.

Revenues brought to clients: over 15 million EUR.
Digital marketing campaign budgets handled: over 3 million EUR.

In other words or figures, to sum myself up, I have:

• 10 years experience in media content & publishing
• 8+ years in digital marketing & sales

Please check out my LinkedIn profile for more info.

What’s new? 🙂 I’m currently in the process of attaining more know-how in circular economy consultancy for retail & e-commerce businesses.

Personally speaking, I love dogs, Malbec wine, catching up with my e-books and my podcasts, good music and mind boggling TV series. I can’t resist a good debate, which my husband & business partner says I take too much to heart. Hey, if there’s ever a time to get feisty about something it’s when you use strong arguments to prove your point!

Enjoy and please drop a line in case you have any questions or business proposals I could help you out with!

Andreea