PR campaigns development & management, editorial agenda development & management (earned & paid media - press releases, advertorials, advertising content), media relations (events, junkets)
Content creation for print & online publications, development of marketing & advertising copy, copy testing, international advertising, segmentation-based copy implementation
Growth planning & strategy, visual concept & strategy, PPC, e-mail & retargeting campaign implementation, budget planning & optimization
Channel nurturing, organic development, reach & engagement driven copy for blogs, Facebook, Instagram, Pinterest, Twitter, TikTok