Quotes about entrepreneurs I abide by

Just for fun and for whom it may concern (sic!), here’s a short collection of entrepreneur quotes I particularly like: “You have to see failure as the beginning and the middle, but never entertain it as an end.” -Jessica Herrin, founder and CEO of Stella & Dot “Don’t get distracted. Never tell yourself that you […]

Life lessons learned by watching Game of Thrones

Whether you’re into fantasy series or not, one must admit that there is – and always will be – something addictive about Game of Thrones. The series ended this year, however the lessons still remain. I’ve actually tried to derive some future advice to follow from the George R.R. Martin masterpiece — and here’s my […]

Why every business needs a healthy business plan

Good management requires setting specific objectives and then tracking and following up. I’m surprised how many existing businesses manage without a plan. How do they establish what’s supposed to happen? In truth, you’re really just taking a short cut and planning in your head–and good for you if you can do it–but as your business […]

Rebranding your business – the right way to go

When you don’t have enough clients, when you want to enter a new market niche, when your image is outdated and doesn’t match your business targets – to name but a few examples, what do you do? Well, the obvious choice would be a rebranding campaign. Many business owners sense there’s a need for change, […]

Behind the scenes – TV and online interviews

One of the perks of working in MarCom is to be granted behind the scenes preferential access inside video studios for business and lifestyle interviews. In April I accompanied the GLAMI Romania team in Wall-Street.ro studios, for an online interview on GLAMI Fashion (Re)search, a consumer survey on online and offline shopping habits in South-Eastern […]

Training Days – introduction to SEO and online promotion

These days, myself and my colleague, Cristian Paleologu, Managing Partner Sag Media Communications, are hard at work preparing for a 2 days online marketing and search engine optimization intensive seminar at Confident Business & Training Centre. This opportunity arose, basically, after so many professionals in adjacent fields – Sales, Procurement, even Talent Acquisition and HR […]

Media trip in Cluj, Romania – behind the scenes (part 1)

Throughout the last week of March I had a media trip in the wonderful and picturesque city of Cluj, Romania. The city is located in the midst of Transylvania and, as most tourists, Romanian and foreign alike, already know, it’s filled to the brim with loads of hot spots, not to mention the surrounding areas. […]

I’m part of the #AmbitiousTribe

I was approached the other day by Kath, Editor-in-Chief of TheAfterSixClub.com magazine. They have started a project called #AmbitiousTribe, in which they feature entrepreneurs from around the world who have an interesting story to tell and advice to share with their peers. It was a great honor and pleasure to answer the questions that Kath […]

Why human resources and marketing blend well

They’re all about promotion and promoting – companies, services, people. They’re all about choosing the right message to convey and convene your audience. They both serve as slices of the same delicious pie that execs and employees should feast on. Regardless of individually set KPIs, I believe that these two departments should go together like […]

Iconic movie quotes: use them wisely (part 1)

I have a thing for Steven Soderbergh. Or the ocean. Or guys with glasses and slight baldness. Or Ocean’s series. Or, more plausibly, for all of the previously mentioned ‘items’. With a pinch of taste for poker, though I’m steering clear of such temptations. I’m currently watching ‘Ocean’s 12’ for the… (sigh) time :-). If […]

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