BIO

Well, hi there! Glad you stopped by for a visit! ūüôā Need a good PR or marketer? You landed on the right page (sic!). I will start introducing myself by saying I am a native Romanian¬†certified English native speaker, with advance Spanish know-how, intermediary German skills, a lust for everything hi-tech, fashion savvy,¬†e-commerce driven, interested in B2B dynamics, specializing in good communication, smart PR and substantially top IQ social media trends.

Professionally speaking, I graduated from the Faculty of Journalism and Mass Communication Studies, majoring in Journalism. After graduation, I took up an MA in Communication Campaigns in PR & advertising.

My publishing and media experience spans over 9 years, throughout which I worked for two of the top media publishing groups in Romania, from editor to editor-in-chief positions: Ringier Romania and Adevarul Holding -> for such magazines & newspapers such as Bolero, OK! Romania, Forbes Romania, ForbesLife Romania, Tango, Click! pentru femei, Adevarul, Click!


In PR, I devised the promotion strategy and handled media relations for such clients as BIBLOO (top international fashion e-shop), Alexandra Badoi (TV anchor РAntena 1 TV channel), Atelierul de Teatru (independent theatre company), La Femme (fashion retailer), Decova Magic Show (artistic events company), Mischa Accesorii (online fashion store), Green Art Line (environmental NGO), SmartEvent (event planning company), To Smile (dental clinic), Butterfly Beauty Center (luxury beauty center)
Following the opening of my integrated boutique agency, Sag Media Communications, alongside my team we carried out PR actions for Asociatia Medicover (NGO pertaining to Medicover Group, top Swedish private medical service supplier),¬†Glami Romania (the only fashion e-catalogue in Romania), ScentAir Romania (worldwide leader in aroma marketing services), Rovigo SPRL (top national insolvency & law practitioners’ office), Lapp Kabel Romania (worldwide leader in cabling services)
In late 2017, we opened our second HQ in Timisoara, Romania, following our becoming members of the British-Romanian Chamber of Commerce


My online content & marketing production journey began as Content, PR and Social Media Manager for Stilago. Throughout this time, I got the taste of e-mail and performance marketing, which I had the chance to develop as Group Marketing Manager for Click4Fashion. Overall, I helped launch 3 foreign country operations, contributed to generating revenues past 4 million EUR, introduced the first international branding campaign in Stilago Group, organised 2 anniversary events and 1 Black Friday campaign which raked in over 100,000 EUR, became the social media manager for the top 2 countries in a group of 15, surpassing even Russia.
For BIBLOO Romania, my team and myself ensured 3 separate PR campaigns, including the launch of a private label and a dedicated Black Friday & seasonal holidays TV campaigns between November – December 2017.
For Glami Romania, I devised country launch operations, recruited the team of 4 and ensured accomplishment of main 2017 KPI: revenues for partners past 2 million EUR.

E-commerce revenues brought: over 6 million EUR.
Digital marketing campaign budgets handled: over 1 million EUR

In other words or figures, to sum myself up, I have:

  • 10+ years experience in media content & publishing
  • 6+ years in digital marketing & sales

Please check out my LinkedIn profile for more info.

Personally speaking, I love life, fun moments with my family, beauty & fashion trends, my niece and nephew, good music and… I’ll let you discover more from my Instagram feed.

Enjoy and please drop a line in case you have any questions or business proposals I could help you out with!

Andreea

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